The Hollywood Sign turned 90 Today: 7/13/13

The Hollywood Sign, the worldwide symbol of the entertainment industry, was conceived as an outdoor ad campaign for a suburban housing development called “Hollywoodland.”

After all honey, despite the high profile of our film biz, real estate has always been Hollywood’s primary economic driver. Although the Sign’s appearance and purpose have changed over the years, its basic aspirational message remains the same: 

This is a place where magic is possible, where dreams can come true! 

Happy Birthday Hollywood !!!
We're going to celebrate at the Abbey.